We don't follow trends.
We set the standard.

Award-winning key art, streaming campaigns,
thumbnails & out-of-home for the biggest names in entertainment.

Start a Project See the Work

We design
worlds.
Not just
posters.

From theatrical key art to streaming campaigns, YouTube thumbnails to global billboards — we craft visuals that make an impact and leave a legacy.

Our Services
Raven eye detail
MXCLA / Studio
What We Do

Full-spectrum entertainment design

One studio for every surface a title lives on — from the first teaser one-sheet to the billboard on Sunset.

01

Key Art & One-Sheets

Theatrical and series posters that lock in a title's identity and stop the scroll.

02

Streaming & Display Art

Platform-ready key art, boxshots, and display units engineered to earn the click on every device.

03

YouTube Thumbnails

Scroll-stopping, CTR-driving thumbnail systems built to beat the algorithm and grow channels.

04

Out-of-Home & Billboards

Large-format campaigns built to dominate the physical world and be impossible to ignore.

05

Advertising Campaigns

Cross-channel creative — social, print, and broadcast — that carries one bold idea everywhere.

06

Packaging & Collectibles

Award-winning collector's editions and box sets that fans are proud to own.

01

Key Art

Every poster we create is a gateway into another world.

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Accident Man key art
Spider-Man: Far From Home key art
Mad Max: Fury Road key art
NCIS key art
Lil Jon Wants to Do What? key art
Wu-Tang: An American Saga key art
Disobedience key art
The Meg key art
Elementary key art
NCIS: Hawai'i key art
CSI: Vegas key art
Spider-Man: Into the Spider-Verse key art
Breaking Bobby Bones key art
FBoy Island key art
Ship key art
Rock & Roll Hall of Fame Induction Ceremony key art
The Emoji Movie key art
Legit key art
Key art
Key art
Mama June key art
02

Streaming Art

Art that lives on the biggest screens in the world.

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Designated Survivor streaming art Designated Survivor streaming art Designated Survivor streaming art Outlander streaming art Outlander streaming art Outlander streaming art Outlander streaming art The Judgement streaming art The Judgement streaming art The Judgement streaming art The Judgement streaming art The Judgement streaming art Virgin River streaming art Virgin River streaming art Virgin River streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art MTDTY streaming art Team Kaylie streaming art Team Kaylie streaming art Team Kaylie streaming art Sarah Geronimo streaming art Sarah Geronimo streaming art Ghost Bride streaming art Ghost Bride streaming art Sound of Your Heart streaming art Sound of Your Heart streaming art Sound of Your Heart streaming art The Stranded streaming art Droppin' Cash streaming art
03

YouTube Thumbnails

Scroll-stopping. Click-driving. Algorithm-breaking.

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04

Billboards. Advertising. Design.

Big impact. Bold ideas. Built to be remembered.

Sunset Boulevard — The Masterworks Collection packaging CSI: The Complete Seasons packaging The Fugitive: The Complete Series packaging NCIS Season 13 packaging The Emoji Movie packaging Out-of-home billboard campaign Dr. Phil advertising campaign Rachael Ray advertising campaign The Nun advertising campaign Contenido advertising campaign Advertising campaign Out-of-home billboard campaign Advertising campaign Advertising campaign Hot sauce advertising campaign Dr. Phil Weekdays advertising campaign Rachael Ray Weekdays advertising campaign Dr. Phil advertising campaign Out-of-home billboard campaign Social advertising campaign Social advertising campaign Social advertising campaign Social advertising campaign Social advertising campaign Out-of-home billboard campaign Social advertising campaign Social advertising campaign Social advertising campaign Social advertising campaign Social advertising campaign Social advertising campaign
Selected Work

Case Studies

How the work performs — not just how it looks.

CSI: Vegas key art
CBS · Key Art

CSI: Vegas

Challenge

Relaunch a legacy franchise for a new streaming generation without losing the DNA that made it iconic.

What we did

A forensic-noir key art system spanning one-sheets, digital display, and on-air — bold enough to headline the network's fall slate.

Sunset Boulevard — Masterworks Collection packaging
Paramount · Packaging

Sunset Boulevard

Challenge

Give a cinema classic a collector's edition worthy of its legacy — tactile, premium, and unmistakably prestige.

What we did

The Masterworks Collection: a fully designed box set with custom books, foil, and film-still curation.

2014 Silver WinnerKey Art Awards · Packaging
How This Man Vanished With $4 Billion — YouTube thumbnail
YouTube Thumbnails

Thumbnail System

Your content is brilliant, but if your thumbnail fails, no one will ever know. You have less than two seconds to stop a viewer's scroll. By engineering high-velocity, data-driven thumbnails, we help you dominate the YouTube algorithm and maximize your Click-Through Rate (CTR). Tripling your CTR means tripling your views and scaling your revenue from the exact same amount of impressions—without you spending an extra second in the editing bay. Let's stop leaving views on the table and give your content the audience it actually deserves.

Clients & Collaborators

The company we keep.

From streaming giants and legacy networks to the publications that shape culture, our art has fronted campaigns for the biggest names in entertainment. We don't just make the cut — we set the standard.

Brands MXCLA has worked with — including Netflix, Disney, HBO Max, Hulu, Prime Video, Paramount+, CBS, Sony, FX, National Geographic, Vogue, Variety, Rolling Stone, and more
How We Work

The process

Tight, collaborative, and built to hit deadlines that don't move.

01

Discovery

We dig into the title, the audience, and the goal — and what the art actually needs to do.

02

Concept

Multiple bold directions, not safe variations. We show you the standard, then set it.

03

Design

We refine the winning route to a pixel-perfect, on-brand, delivery-ready system.

04

Delivery

Every size, format, and platform — packaged, spec'd, and handed off on time.

About

We architect visual worlds.
From cinema screens to the digital feed.

MXCLA is a creative studio built by artists who've shaped campaigns for the biggest names in film and television—turning stories into images that sell tickets, drive clicks, and win awards.

Born out of a passion for striking, narrative-driven design, our team blends commercial marketing strategy with raw artistic grit. Whether we are building key art for an independent film or engineering high-CTR visual packaging for global digital creators, we ensure your project doesn't just get seen—it gets remembered.

15+Years
50+Top Brands
1000+Campaigns
Start a Project

Let's set the standard.

Have a title to launch, a channel to grow, or a campaign to build? Tell us what you're working on — we'll take it from there.

info@mxcla.com
Email Us